Google Adwords is testing the possibility of adding a second line of the description in detailed text ads. It is reported by Search Engine Land.
Innovation noticed by the marketer from USA Valerio Celletti. Additional line of description has a limitation of up to 80 characters. This field is optional.
Celletti began to test the second line of the description in the ads a couple days ago. During this time, he saw that the CTR of these ads a little bit lower than conventional expanded ads. However, it is too early to draw any conclusions, said the expert. The testing continues.
To the request for comments by the press service of Google said:
We constantly test new products and features that improve the UX for users and advertisers
Google AdWords has launched expanded text ads for all advertisers in the summer of 2016.
31 January 2017 AdWords completely switched to the new format. Advertisers can no longer create standard text ads.
