Google will give brands more options for placing advertising
Google announced new tools for control over places of advertisement. Optionswill allow advertisers to adjust, where ads might appear and where not.
AdWords
Articles tagged AdWords
AdWords has changed the principle of operation exact match keywords
Google AdWords announced about upcoming changes in the exact match. In the coming months the match close variants will be expanded to include different word order. The changes also will affect the function keywords in queries.
Google is testing AdWords ads under SERP
English-speaking users have noticed that Google is testing the display of six AdWords ads at the bottom of the SERP. In the end, the total number of ads on a page can reach 10 – to 4 above and 6 below.
AdWords added a new feature for ads with phone numbers
Google AdWords announced several updates regarding ads with phone numbers.
Google AdWords changes period for 'View-through Сonversion'
Google AdWords announced that on March 29, 2017 year the default view-through conversion window will be reduced from 30 days to one day.
Google will no longer support the AdSense plugin for WordPress
Google decided to stop supporting its plugin AdSense WordPress.
Google tests another expanded ads in AdWords
Google Adwords is testing the possibility of adding a second line of the description in detailed text ads. It is reported by Search Engine Land.
The 'Price' extension in AdWords is now available on all devices
Google AdWords started showing the extension of the 'Prices' on all devices. About it is reported on the service's page in Google+. Now advertisers will be able to specify the extension a separate URL for mobile devices.
Google has changed the labels for the ads
Google begun to launch a new version of labels for AdWords ads. Now they will be issued in the form of text in a green frame.
Google AdWords is testing a new extension Prices
Google AdWords began to show search ads with the new extension — Price for desktops. It was noticed by the specialists of the Agency Winnick marketing and reported on his page in Facebook.
Google testing carousel of multiple extensions
English-speaking users have noticed that Google is testing AdWords ads in the carousel of several extensions. The experiment is carried out in the mobile results.
Google improved the integration between Data Studio and AdWords Client Center
Google improved the integration between tools for data visualization Data Studio and AdWords Center. Now for Manager account users will be easier to create reports for several customers.
From the AdWords system will be removed completely Converted Clicks in March 2017
Google reported that the Converted Clicks rate is will be completely removed from AdWords in March 2017. The exact date the representatives are not stated.
AdWords introduces support for logical IF operator
Google AdWords has announced about adding support for logical operator IF. The innovation will allow advertisers to personalize their ads.
AdWords expands testing of the new interface
Google AdWords expands testing of the new interface. In the coming months, access to the alpha version of the UI will get even more advertisers. About it said the Vice-President of AdWords products, Jerry Disler (Jerry Dischler).
AdWords is testing a new format PLA and ads in the local SERP
English-speaking users have noticed about two new test Google AdWords that relate to product listing ads (PLA) and advertising in the local search engine results page.
Crashing AdSense has led to incorrect reports
Users of Google AdSense have noticed that the reports in the service work uncorrectly. The problem started yesterday. Some users all the data in the reports were slashed to zero, in others, they clearly underestimated.
Google tests black labels for advertising
Google is testing a new color labels for AdWords ads. This time they were black. About change notice English-speaking users.
Google is testing less eye-catching labels for AdWords ads
English-speaking users have noticed that Google is testing a new version of lablels for AdWords ads.
AdWords remind about transition to expanded text ad before 31 Jan 2017
Google AdWords recalled that the transition to expanded text ads will be on 31 Jan 2017.