Google

Google IR score: what is it and how to use for optimization?

In search engines, when ranking sites, the IR score is used.

Google patented behavioral factors: what you need to know and what to do?

Google received a new patent on behavioral ranking factors.

SEO pagination: how to do it right? Google announced that it no longer supports the next and prev tags.

Search engines do not take into account the pagination tags rel = prev / next.

Google updated the core site ranking algorithm: what happened and what to do? + Opinions of experts

URL parameters of the Google search engine results page

There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.

The canonical URL can be found using the 'info'

To find out which URL is canonical for Google, you can use the 'info:' operator. This advice gave the representative of Google Search John Mueller during a regular hangout for webmasters.

Google Earth in browser

The times when the Google Earth application had to be downloaded and installed manually on your computer passed. Now you can use Google Earth (earth.google.com) directly from the Google Chrome browser on any platform:

Google did not change the algorithm for identifying duplicates

Google have not made any significant changes to their algorithms to identify duplicate content. For many years, they remain relatively stable. About it said chief engineer of the Google Search Ranking Team Paul Haar.

Google Optimize became available to all users

Google announced that the tool for A/B testing and personalization web sites called Optimize came out of beta. At the moment it is available in 180 countries around the world.

Google updated the site security checker

Google updated the tool called Safe browsing: website status. He's got a cleaner interface, more friendly text and more accurate results. About it reported in the Google Security blog.

Google will provide access to data about the attendance of offline stores

Google tracked more than 4 billion of actual visits to shops that took place after viewing the AdWords advertisement. In may 2016 this figure amounted to 1 billion

Google launched Rich Cards worldwide

Google launched Rich Cards worldwide. About it reports Search Engine Roundtable.

Google created the snippet design for podcasts

On the Google Developers site appeared markup for podcasts. With its help it is possible to obtain the Rich Snippet for podcast in the search results. It will include descriptions of the individual episodes and the built-in player.

Improved AdWords dynamic search ads

Google AdWords announced about the launch of two new options for dynamic search ads: page feeds and support of expanded text ads.

YouTube now creates sub titles for ambient sounds

YouTube improved the function of automatic creation of subtitles. Now it will recognize ambient sounds in the video. While it is only about three sound effects include laughter, applause and music. New option is aimed for people with hearing impairments.

Google added Gboard to iOS

Google updated the search app for iOS, adding to it the built-in keyboard Gboard, a widget with the trending queries and new 3D Touch features.

Google removes from SERP pages containing search results

Google automatically determines pages which containing search results and removes them from the index. About it told the representative of the company Gary Illyes.

Google will lose 750 million dollars

The boycott announced by dozens of major global companies, refusing to place their ads on the Google sites, will cost more than $750 million a year. As reported Business Insider, citing a statement by the analyst of investment bank Nomura, to the above the amount of the loss will be added and costs in the amount of $50 million for the hiring of hundreds additional employees who will need to view and control nationalist and extremist content.

Artificial intelligence will not have an effect on the ranking in Google

Machine learning and artificial intelligence will not replace all of Google's algorithms. About it, said a company spokesman Gary Illyes at the conference SMX West, held last week. The reason he called the complexity of fixing these processes.

Google confirmed the launch of Fred

Google spokesman Gary Illyes confirmed the launch of a new update of the search algorithm that foreign webmasters called Fred. Update took place on 7-8 March.