AdWords has published a guide about remarketing in search network

Google AdWords have published official guidance about remarketing on the Google search network. It describes how to work with an informed audience who have already shown an interest in the goods and services. According to Google 96% of the users makes a purchase during the first visit e-commerce website.

The new document contains:

• How to create successful ads with remarketing;
• How to segment audiences for remarketing lists in AdWords;
• Bids for a successful search remarketing campaigns in AdWords.

Read the guidelines of Google can be on official Google site link.

Recall that earlier this month, AdWords has published two new guides: about draft campaigns and experiments and on ads with SMS click-through.