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The 'Price' extension in AdWords is now available on all devices

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Google AdWords started showing the extension of the 'Prices' on all devices. About it is reported on the service's page in Google+. google adwords price extensions desktopNow advertisers will be able to specify the extension a separate URL for mobile devices.

Price extensions can now reach more of your potential customers with no additional work. You can continue to use your existing price extension URLs, or take advantage of the final mobile URL field to use a separate URL for mobile devices, — stated in the message.

According AdWords, extensions prices help to increase CTR of ads. So, the company Apartments.com after adding this information, the CTR rate of ads increased by 120%.

Google launched the extension of prices in July 2017. Initially, they only show up in ads on mobile devices. In November, they began to support the Russian language.

In December 2016, Google began testing the 'Prices' extension in search ads on tablets, in February 2017 — on desktops.

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There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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