Google is testing AdWords ads under SERP
English-speaking users have noticed that Google is testing the display of six AdWords ads at the bottom of the SERP. In the end, the total number of ads on a page can reach 10 – to 4 above and 6 below.
Below is a screenshot of the test
Testing is conducted on a limited scale.
In December Google was testing advanced block product listings on the right panel, and in January a new format for the PLA in the results and the new design of the ads in the block of local search results.