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Google is testing AdWords ads under SERP

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English-speaking users have noticed that Google is testing the display of six AdWords ads at the bottom of the SERP. In the end, the total number of ads on a page can reach 10 – to 4 above and 6 below.

Below is a screenshot of the test

google more ads bottom

Testing is conducted on a limited scale.

In December Google was testing advanced block product listings on the right panel, and in January a new format for the PLA in the results and the new design of the ads in the block of local search results.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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