AdWords has announced changes in display and video advertising

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Google AdWords announced about upcoming changes in display and video advertising. Starting in January 2017, the ad group level which do not have settings, will by default appear in the CCM.

Google recommends advertisers to suspend such campaigns if they do not want to see the ad groups with no more targeting. At the moment they are suspended automatically.

Recall that in September, AdWords announced a number of innovations in the field of targeting. Including demographic targeting for ads search advertising and a few changes in the RLSA.

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