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Google will give brands more options for placing advertising

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Google announced new tools for control over places of advertisement. Optionswill allow advertisers to adjust, where ads might appear and where not.

Among these instruments are the following:

  • New default settings for brands. Google correct the default ad configuration, to eliminate the possibility of displaying ads on pages with inappropriate content;
  • Easier management of exceptions. Google will launch a new setup at the account level that will facilitate advertisers the exception of specific sites and channels from the campaign media and video advertising. This innovation will also allow user to control the security of the brand in all campaigns;
  • Improved customization. In addition, Google will provide advertisers with new settings, by which it will be easier to exclude risk content and specify where it may seem they are show.

"Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we deeply apologize. We know that this is unacceptable to the advertisers and agencies who put their trust in us. That’s why we've been conducting an extensive review of our advertising policies and tools, and why we made a public commitment last week to put in place changes that would give brands more control over where their ads appear." noted Google.

Google announced that innovation will be launched in coming days and months. Yesterday, the company brought apologies to advertisers and quickly promised to solve the issue.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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