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2017-04-20
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Google AdWords is testing extensions "Prices" in search ads on tablets

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Google AdWords began to show search ads with the new extension "Rates" on tablets. It was noticed by the specialists of the Agency winnick marketing, and announced on his page in VK.

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Originally an extension of the "Prices" appear only on smartphones, about it is spoken and the help of Google AdWords. As explained in Google AdWords, display of extensions in ads on tablets are really testing and soon these ads will have all advertisers. When it is not yet specified.

We will remind, the updated extension "Prices" appeared in July 2016. Along with other extensions such as, updates, additional links, phone numbers, reviews, structured description, message, links to apps and', it allows advertisers to significantly improve search and ad more detail to tell potential customers about the offer.

In mid-November, Google AdWords launched a few updates to this functionality. If initially the prices appear below your ad text in a list, they are now presented in the form of scrollable cards. The extension provided support for 10 new languages: Russian, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Spanish and Swedish.

About how to use the extension "Prices" in ads, you can learn to help Google AdWords

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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