Google AdWords changes period for 'View-through Сonversion'
Google AdWords announced that on March 29, 2017 year the default view-through conversion window will be reduced from 30 days to one day.
In the column 'View-through Conversions' are are indicated how many times users saw the graphics or media ads, but not clicked on it, and after a while did the conversion on the website. The data presented in this column are not reflected in the 'Conversions' column.
From March 29 in the column View-through Conversions will display only those conversions that occurred within one day after showing the ad.
The update will include the new conversion actions, as well as existing, if they set the accounting period by default.
We found that views ads more often lead to the purchase within one day when our message is still fresh in the memory of clients, — comments the innovation Manager of the advertising Agency Jet.com Ben Weinberg.
If desired, advertisers can change the accounting period of conversion. How to do it, you can see by link.