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Social networks are a major source of traffic after the issuance of a search engine. The social network has a number of search signals.
Search engines use social ranking signals:
- Social signals of a specific document (likes, reposts, tweets);
- The credibility of the account on the social network if the account is associated with a site through meta tags.
Social networks are regularly updating their algorithms and affect the search ranking of sites.
News information will appear in the section Social.