0 days 0 hrs 0 mins 0 secs
  • Google news
  • AdWords news
  • Google IR score: what is it and how to use for optimization?
    google ir score
  • Google patented behavioral factors: what you need to know and what to do?
    google patented behavioral factors what you need to know
  • SEO pagination: how to do it right? Google announced that it no longer supports the next and prev tags.
    seo pagination
Read More

AdWords guidance for the ads send SMS by clicking

107457 site views

Google AdWords has published an official guide on ads by sending a message with a click. It tells how to attract the attention of those users who prefer to communicate via SMS. According to the company, nearly two-thirds of smartphone owners send a mobile message more than five times a day.

Below the main points of guidance:

1. Create understandable and useful reports

  • Give the topic of ad in accordance with the theme of the campaign or ad group.
  • Write a message text that will motivate users to contact you.
  • Time display messages to the working hours of his office.
2. Communicate with your users in the desired manner
  • Create messages in such a way to attract the right customers.
  • Whenever possible, use local phone numbers.
  • Consider how to move from message to another method of user interaction, if the need arises.
3. Determine the value of received messages
  • Create a system to track value interactions when exchanging messages.
4. Increase the effectiveness of messages
  • Track the frequency of their messages.
  • Use all extensions that can be useful for your business.
  • Use remarketing lists for search ads and email lists to work with your messages.
The full document is available at the link.

Recall that Google introduced ads with SMS click-through in October last year.

adwords new guide
Site views
URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
Read More
  • Google blog
Most popular in
google ir score
Google IR score: what is it and how to use for optimization?