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AdWords guidance for the ads send SMS by clicking

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Google AdWords has published an official guide on ads by sending a message with a click. It tells how to attract the attention of those users who prefer to communicate via SMS. According to the company, nearly two-thirds of smartphone owners send a mobile message more than five times a day.

Below the main points of guidance:

1. Create understandable and useful reports

  • Give the topic of ad in accordance with the theme of the campaign or ad group.
  • Write a message text that will motivate users to contact you.
  • Time display messages to the working hours of his office.
2. Communicate with your users in the desired manner
  • Create messages in such a way to attract the right customers.
  • Whenever possible, use local phone numbers.
  • Consider how to move from message to another method of user interaction, if the need arises.
3. Determine the value of received messages
  • Create a system to track value interactions when exchanging messages.
4. Increase the effectiveness of messages
  • Track the frequency of their messages.
  • Use all extensions that can be useful for your business.
  • Use remarketing lists for search ads and email lists to work with your messages.
The full document is available at the link.

Recall that Google introduced ads with SMS click-through in October last year.

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