AdWords guidance for the ads send SMS by clicking

Google AdWords has published an official guide on ads by sending a message with a click. It tells how to attract the attention of those users who prefer to communicate via SMS. According to the company, nearly two-thirds of smartphone owners send a mobile message more than five times a day.

Below the main points of guidance:

1. Create understandable and useful reports

• Give the topic of ad in accordance with the theme of the campaign or ad group.
• Write a message text that will motivate users to contact you.
• Time display messages to the working hours of his office.

• Create messages in such a way to attract the right customers.
• Whenever possible, use local phone numbers.
• Consider how to move from message to another method of user interaction, if the need arises.

• Create a system to track value interactions when exchanging messages.

• Track the frequency of their messages.
• Use all extensions that can be useful for your business.
• Use remarketing lists for search ads and email lists to work with your messages.

Recall that Google introduced ads with SMS click-through in October last year.