Google updated the ranking algorithm for games in Google Play. Now when determining the best applications will take into account not only installation, but also the engagement and retention of users. About this company representatives said at the Game Developers Conference.
For the gaming industry this is a significant change that can have a serious impact on the promotion of applications. Many publishers launch an advertising campaign with the sole goal – installs. The previously high rates in the number of downloads was enough to get into the top best apps in Google Play.
In addition, in some cases it was about wrap installations by unscrupulous publishers. This was done in order to reach a higher position in the app store. Now installs will not be enough to get into the top.
The algorithm update was referred to the lists of the best games and also separate lists by genre.
