Foursquare has launched a service to analyze off-line stores traffic

Foursquare announced about the launch of Foursquare Analytics platform for brands and retailers, which allows to analyze the attendance and audience of offline stores.

Using the service, retailers will be able to obtain data about sex and age of their customers, analyze trends and to track changes in attendance outlets – at the scale of individual cities or the entire country. They will also be able to compare these metrics with the performance of individual competitors or use the category in general.

With this information, retailers can adjust their marketing programs and strategies.

Data is collected by Foursquare and Swarm, as well as through database locations that use more than 100 thousand services, including Snapchat. Received data is then normalized so that they accurately represented the U.S. population as a whole.

Partners was made by network TGI Friday's, Taco Bell, H&M and Equinox.

In February 2016, Foursquare introduced a new attribution tool which allows users to measure the impact of online advertising on attendance at offline stores.