Facebook will stop paying the stars and media for the promotion is Live

Facebook has no plans to renew contracts with the media and celebrities to promote the service live broadcasts. It is reported by The New York Magazine.

Rejection of this strategy suggests that the social network initially misunderstood the goal of video streaming.

As practice shows, the Internet it works quite differently than live on TV. So, one of the most popular live video in Facebook became a stream Chewbacca Mom, during which a woman wearing the mask of Chewbacca from Star wars and laughed at me for 4 minutes.

The termination of cooperation with the media does not mean that Facebook Live came to an end. Contracts with publishers and celebrities were called to set the trend and not to support service for an unlimited time.

Recall that in 2016, the social network has signed about 140 contracts with celebrities and media, totaling more than $50 million, According to the agreement, they had to use the service of live Facebook Live.

The contract for the largest amount signed with BuzzFeed. For broadcasts, running from March 2016 to March 2017 edition will receive more than $3 million.

Second place in this ranking is The New York Times with an annual contract worth slightly less than $3 million top 3 CNN, which will receive $2.5 million.