Facebook will block discriminatory advertisements

Facebook updated the policy for placing advertising for eliminate the possibility of users discrimination. In particular, in categories such as offers of employment, housing and loans.

According to the rules of the social network, the advertising should not discriminate or encourage discrimination against people on the basis of personal characteristics such as race, ethnicity, skin color, nationality, religion, age, gender, sexual orientation, gender identity, marital status, disability, medical condition or genetic disease.

Now advertisers hosting offers of employment, housing and credit, cannot use targeting to the ethnic community.

To detect violations in this area will use technology based on machine learning algorithms. When you try to use illegal targeting, the advertiser will see a warning:

In addition, when ad on the topic of employment, lease/sale of property or loans, the advertiser will have to confirm that he has read the rules Facebook.

Another innovation was a new training section for advertisers, which further explained the company's policy against discrimination.

That Facebook will limit the use of targeting ethnic communities and will make the appropriate changes in advertising policy, it became known in November 2016.