YouTube users spend a billion hours per day
YouTube has reached a significant milestone: at present YouTube users are spend a billion hours for online video per day. About it stated the Vice-President of Development Christos Goodrow:
A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it. It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans. And last year, we hit a big milestone on that journey: people around the world are now watching a billion hours of YouTube’s incredible content every single day!
According to Goodrow if the user had to watch a YouTube video over a billion hours, it would've taken him more than 100 thousand years.
Earlier this month, Google announced that the organization Media Rating Council (MRC) will conduct the audit metrics, visibility of advertising on YouTube provided by external partners.