0 days 0 hrs 0 mins 0 secs
  • Google news
LATEST   POPULAR   PICK DATE
2019-05-07
  • Google IR score: what is it and how to use for optimization?
    google ir score
2019-04-12
  • Google patented behavioral factors: what you need to know and what to do?
    google patented behavioral factors what you need to know
2019-04-02
  • SEO pagination: how to do it right? Google announced that it no longer supports the next and prev tags.
    seo pagination
Read More

Google will lose 750 million dollars

110050 site views

The boycott announced by dozens of major global companies, refusing to place their ads on the Google sites, will cost more than $750 million a year. As reported Business Insider, citing a statement by the analyst of investment bank Nomura, to the above the amount of the loss will be added and costs in the amount of $50 million for the hiring of hundreds additional employees who will need to view and control nationalist and extremist content.

The Bank's analysts also predict that this year Google will be able to compensate for the losses during the season of Christmas sales, but in 2018 the negative effects of this boycott will be very tangible for the company.

As already reported earlier, the Marks & Spencer brand, a fast food restaurants called McDonald's, a financial holding company HSBC, the UK's largest retail bank Lloyds, the Guardian newspaper, media company AT&T, telecommunications provider Verizon Communications and several other major advertisers have ceased to place promotional videos on YouTube because of the appearance of their content next to a video of an extremist nature.

In response, Google brought an official apology and promised to make changes in their advertising policy, giving advertisers more control over where their ads are placed.

According to experts, TV companies are already trying to lure YouTube advertisers: they promise potential clients that advertising on TV guarantees safety for the brand to a large audience.

boycott google
110050
Site views
URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
Read More
  • Google blog
Most popular in
Google
google ir score
Google IR score: what is it and how to use for optimization?