Google expanded access to the functions of the Posts on Google that allows you to publish content directly in the search results. Now to use it will be able organizations and celebrities.
Feature Posts on Google was launched in January 2016 for the presidential candidates in the United States. Published content would show up in search results for keywords that include the name of the author. Posts can contain text, photos, videos and links.
In March 2016, this feature became available to a limited number of small businesses in the United States.
Now it's open for cinemas, museums, sports clubs and teams in the United States, Brazil and Brazilian musicians.
According to TechCrunch, this is how Google tries to provide its users more relevant and timely information.
When this feature will be launched in other countries, the company not stated.
