Google patented behavioral factors: what you need to know and what to do?
Google received a new patent on behavioral ranking factors.
What patented Google? What are the ranking signals described in the patent? What should be done?
We will deal with the content of the patent.
Google patented user ranking factors
What happened? On March 12, 2019, Google received a patent called Modifying search result ranking based on implicit user feedback.
From the title it is clear that the patent is about technology, which is used to change the ranking of search results based on implicit user feedback.
Based on copyright law, patents should be made publicly available. So search engines have a chance to understand the intricacies of ranking, which the search engine can use in practice.
The patent describes the process of collecting and analyzing behavioral factors. The most interesting element is the so-called Rank Modifier Engine, that is, the ranking adjustment system.
Behavioral ranking factors in Google are really used when ranking sites. This is evidenced by the relevant patents and practices. But if there is no desire to delve into the details of the patent, then it is not worth it.
So, one more confirmation was received that the task of keeping users on the site is one of the main tasks in search engine optimization.
What to do? Just use the following guidelines:
- Increase the number of clicks to the site from search results by creating effective snippets. For example, analyze snippets of thematic sites promoted in regions with high competition;
- Use special markup to create advanced snippets in search results to attract traffic;
- Delay the user on the page in different ways. Optimize Dwell Time, for example using the format of a single-page content page instead of pagination.