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Artificial intelligence will not have an effect on the ranking in Google

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Machine learning and artificial intelligence will not replace all of Google's algorithms. About it, said a company spokesman Gary Illyes at the conference SMX West, held last week. The reason he called the complexity of fixing these processes.

Currently, Google is already using machine learning for ranking. This algorithms such as RankBrain and others, called that ILS refused. But artificial intelligence will not replace all the search engine algorithm.

"When RankBrain makes a decision regarding the ranking, to understand why it made this decision difficult. In the case of traditional algorithms is possible," said Illyes .

In machine learning it is not easy to identify and eliminate errors because the machines work independently. Therefore, to transfer control of the ranking of artificial intelligence in the company do not plan.

Recall that in October 2015 it became known that Google uses in the formation of the SERPs artificial intelligence RankBrain established on the basis of machine learning algorithms. In June 2016, it became cleart hat Rank Brain used when processing each search query.

Thus in such a filter like Penguin, machine learning is not applied.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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