0 days 0 hrs 0 mins 0 secs
  • Google news
  • Google IR score: what is it and how to use for optimization?
    google ir score
  • Google patented behavioral factors: what you need to know and what to do?
    google patented behavioral factors what you need to know
  • SEO pagination: how to do it right? Google announced that it no longer supports the next and prev tags.
    seo pagination
Read More

Google created the snippet design for podcasts

107457 site views

On the Google Developers site appeared markup for podcasts. With its help it is possible to obtain the Rich Snippet for podcast in the search results. It will include descriptions of the individual episodes and the built-in player.

At the moment, this type of structured data is only supported in the Google App (version 6.5 or higher) for Android devices and Google Home. In the near future support markup for podcasts will also be added to Chrome and Android.

To index the podcast, do the following:

  • Create a RSS feed with the podcast's description. It must conform to the RSS 2.0 specification;
  • Feed must contain at least one episode;
  • The podcast should be placed on a home page. It must contain the element pointing to the RSS feed;
  • Home page, RSS-feed and non-blocking all audio files must be accessible to Googlebot. This means that they should not be closed from indexing in the file robots.txt or by meta tag. In addition, they should not require to enter a username and password.

More information about the markup for podcasts available on the website of Google Developers.

In September, Google launched the Rich Snippets for pages training courses.

google podcasts
Site views
URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
Read More
  • Google blog
Most popular in
google ir score
Google IR score: what is it and how to use for optimization?