3 key advertising metrics of YouTube
YouTube decided to restore order in the advertising metrics. YouTube will focus on three key metrics: unique coverage, time of viewing and audibility. About it reports Ad Age.
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Google apologized for the ad before inappropriate videos on YouTube
The head of the European office of Google Matt Silent apology to the advertisers that their ads were shown before extremist videos on YouTube. About it reports the Financial Times.
Google will not place ads on pages with inadmissible content
Google decided to make changes in advertising policy. This happened after several major brands withdrew their ads from the platform because they were placed on pages with inappropriate content – video with propaganda of terrorism and anti-Semitism. About it reports Bloomberg.
YouTube closes annotations
YouTube announced that on 2 may 2017 to support the annotation editor will be terminated.
YouTube to launch its own TV service
In the coming months, YouTube plans to launch in the United States the new YouTube TV. About it reports Marketing Land citing the head of the company Susan Wojcicki.
YouTube users spend a billion hours per day
YouTube has reached a significant milestone: at present YouTube users are spend a billion hours for online video per day. About it stated the Vice-President of Development Christos Goodrow:
Google agreed to an audit of advertising in YouTube
Google announced that the organization Media Rating Council (MRC) will conduct the audit of visibility metrics of YouTube advertising which provided by external partners.
YouTube will disable the 30-second advertising without the option to skip
YouTube announced that in 2018, the 30-second ad without the ability to skip will be disabled. The change is intended to improve the experience of user interaction with the advertisement.
Google expanded the capabilities of ad targeting on YouTube
YouTube has announced that advertisers will now be able to use these Google accounts for target. Representatives of the service also reported that more than 50% of video views takes place on mobile devices.
Google tests displaying YouTube videos in search results in images tab
English-speaking users have noticed that Google is testing displaying YouTube videos in search results for images tab on mobile devices. They appear for keywords related to products:
Ready-made answers, Google released a description of the video from YouTube
The Agency Stone Temple Consulting have noticed that Google has started to use for making ready-made answers the description of the video on YouTube.
Google is looking to test new versions of the YouTube app
Google invites iOS users to participate in testing the beta version of the YouTube app for that platform.
Media: Turkey has restricted access to Facebook, Twitter and YouTube
On December 19 in Turkey has restricted access to Facebook, Twitter and YouTube after the murder of the Russian Ambassador Andrei Karlov. About it reports The Daily Dot, citing the organization Turkey Blocks, which monitors the situation.