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Improved AdWords dynamic search ads

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Google AdWords announced about the launch of two new options for dynamic search ads: page feeds and support of expanded text ads.

Page feeds

Using page feeds advertisers will be able to specify which URL should be used for ads. They consist of two columns: Page URL and Custom label.

Benefits feeds:

  • Control. You want to make sure that your Dynamic Search Ads only generate ads based on the URLs that you specify and no others. In this case, use only one column of “Page URLs” and set your Ad campaign to “Use URLs from my page feed only”;
  • Timing. You want to make sure that Dynamic Search Ads show for your new products after you post them. In this case, use only one column of “Page URLs” for your new products and set your Ad campaign to “Use URLs from both Google’s index of my website and my page feed”;
  • Focus You want to make different campaigns for different aspects of your business. For instance, you want to create different campaigns for hotels based on their star rating. In this case, you would create a feed with a “Custom label” associated with each URL (such as, “FOUR_STAR”). Note that you can enter multiple labels for each URL (for instance, “WELL_REVIEWED”, “POPULAR_DESTINATION”, and so on).

More information about this feature available in the AdWords Help center.

Support of expanded text ads

Next month Google will add in a campaign for dynamic search ads support expanded text ads.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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