A bug in Twitter has led to inflated impressions video

39696 site views

Twitter has revealed a bug in the Android app, which led to overreporting of impressions of advertisements among users of this platform.

The error affected the outcome of a single campaign that was conducted in the period from 7 November to 12 December 2016. According to data from Business Insider, shows they were inflated to 35%.

Currently, the bug is fixed. Now the company returns the money to the affected customers. According to data from Bloomberg, we are talking about small amounts – less than $1 each advertiser.

"As soon as we find a bug, we removed it and contacted the partners, whom she raised. Since it was a technical error, we are confident that the problem is solved", — said the representative of Twitter.
We will remind, in September, Facebook announced about the overestimation of the average time viewing a video ad. The reason for this was the exception to the statistics views lasting less than three seconds. At the moment the error is resolved.
twitter lead off
39696
Site views