Advertising in Instagram Stories became available to all in Russia

Instagram allowed all advertisers to show their ads in the Stories section. This was reported by the press service of the company.

Advertising in Stories is a full-screen video ads. In the coming weeks access to the new format will get the company worldwide. To place ads that are optimized for Instagram Stories, will be using such tools as Marketing API, Power Editor and Ads Manager.

The company will be able to customize the coverage of the audience and also to control the frequency of the hits of its advertising messages.

"Advertising in Instagram Stores will allow you to communicate with a wide audience, creating the "effectof involvement, which people like. We're excited to see how Russian business has accepted this new format already using Instagram Stories every day" commented launch Director of brand development at Instagram EMEA Amy Cole.

Instagram announced the launch of advertising in Stories, in January of this year. At that time, access to the new format got only a few advertisers.