The use of social networks in 2016 increased by 21%

Over the last 12 months the use of social networks worldwide has increased by 21%. This is evidenced by report data Hootsuite and We Are Social, devoted to current digital trends.

The report's key findings:

• Global Internet penetration in 2016 increased by 10% and reached 3,773 billion users or 50% of the total population of the planet.
• The use of social networks globally has grown by 21% and reached 2.8 billion users.
• Mobile use of social networks has increased by 30% year-on-year and exceeded $ 2.5 billion users. 91% of users of social services visit them from mobile devices.
• In the North and Latin America Internet penetration increased by 8% for the year.

Marketing Director of Hootsuite, Penny Wilson:

One of the greatest opportunities of a digitally connected world is the ability to have immediate conversations, wherever and whenever customers want. Social media not only enables organizations to amplify its brand, but also build trust, credibility and human relationships at scale. It is now as much the responsibility of the top executive as the social media manager

The representative of We Are Social, Simon Kemp:

Half of the world's population is now online, which is a testament to the speed with which digital connectivity is helping to improve people's lives. The increase in internet users in developing economies is particularly encouraging

The report Hootsuite and We Are Social is based on the data of 238 countries of the world.