OK daily use of 5.4 million Ukrainians
The daily audience of OK social network in Ukraine is 5.4 million people, monthly — 9.5 million. Such statistics shared by the representatives of the social network during the practical conference Digital Brand Coupage, which took place in Kiev.
According to Gemius data, OK are the second largest web audience ahead of Facebook and the first place for length of stay on the social network.
The core audience of OK social network is users are 26-35 years, their share is more than 30% among both men and women. The monthly mobile audience in Ukraine amounts to 4.7 million users, with 49% of all people will access the social network from mobile devices.
As previously reported, recently in Ukraine appeared the official representative of the social network. They became Konstantin Kosonotskiy, who earlier headed the Department of targeted advertising in social media sales house of the Ukrainian T-Sell.
Ukraine became the first country in which OK there was an international representative. The opening of the office social network in Ukraine is not planned yet.