Number of writing of the authors in social networks accounted for 35 million
Number of writing by Russian authors for November 2016 amounted to 35 million during this period they were generated 698 million messages. To such conclusion experts of the Brand Analytics, conducted another study active audience of social networks in Russia in November 2016. The study included data on social networks VK, Facebook, Instagram, Twitter, My space and LiveJournal.
71,8% of the entire public content of social networking is (504 940 thousand publications). At the 2nd place sources of video content (YouTube and Vimeo), 12.7 percent of the total volume of public content (89 322 thousand publications), and Twitter took the third spot, its share amounted to 8.7% (61 of 350 thousand).
In the social network VK marked 13 278 000 active authors, for November they published 317 508 100 messages.
In the Russian segment of Facebook 1 021 700 active writers, 50 909 500 messages they had posted for a month.
In Instagram 4 645 700 active writers, for November they published 78 185 400 messages.
Twitter active authors 669 500, they published 61 350 100 posts.
Livejournal remains a site of production, but not consumption of content. Here active authors 196 200, and messages 6 743 500. Less than on other sites, but the content is more viral and spread far beyond the source.
Active authors in My World 165 500, for November they published 30 293 800 messages.
We will remind, in January 2016, Odnoklassniki officially shut down access to its API for the company's Brand Analytics and banned the use of grabbers. According to the OK.ru, research, Brand Analytics are not relevant and give them the numbers are incorrect, so it was decided a social network OK.ru of them should be deleted.