At the end of last year, Oracle filed a complaint against Google to the European Commission. About u reports The Wall Street Journal. It argues that the company's approach to data collection for targeting leads to infringement of competition on the advertising market.
Russia's Supreme court has registered cassation Google in the case of violation of the Antimonopoly legislation. As reports TASS, the complaint was filed to the arbitration court of the Moscow district, which reversed the transfer of the main Google dispute with the Federal Antimonopoly service of Russia (FAS) to the court for intellectual property rights (SIP).
The market for search advertising in the U.S. continues to increase. In the fourth quarter of 2016 it increased by 14% in annual comparison. About it reported in the report of the company Merkle.
Webmasters noticed signs of a possible update of the search algorithm of Google. This subject of Google update is actively discussed on the forum WebmasterWorld.
English-speaking users have noticed that Google is testing a new version of lablels for AdWords ads.
English-speaking users have noticed that Google has added to the search engine results page of mobile book previews of books.
English-speaking users have noticed that Google is once again testing the card interface on desktop SERP. At this time the background of a search results page is white. In the previous test it was gray.
The former head of the team of Google search Amit Singhal appointed as senior Vice President of engineering at Uber. He will be responsible for the operation of the units of the Map and Marketplace.
YouTube has announced that advertisers will now be able to use these Google accounts for target. Representatives of the service also reported that more than 50% of video views takes place on mobile devices.
January 20 2017, Google began sending notifications to sites via Search Console in which webmasters are required in the shortest possible time to transfer pages on secure protocol, otherwise they will be marked in the Chrome browser (version 56 or later) as unsafe.
Google buys millions of ads in AdWords and shows their products in the top SERP for 91% of relevant keywords in the United States. About this is according to the research conducted by The Wall Street Journal.
Developer and former head of the team for anti-spam Google's Matt Cutts announced on his retirement from the company. According to the documents, his last working day was 31 December 2016.
Google tests showing product ads in the local SERP on mobile devices.
Google has announced that on January 24 the classic version of Google+ will be disabled.
Google has updated its app for Android. Now it saves the queries entered in offline. As soon as you establish a stable connection Google will be search. The user will receive a notification.
Google AdWords recalled that the transition to expanded text ads will be on 31 Jan 2017.
Google is working on adding support for online payments to Assistant service, reports The Next Web.
In the IV quarter of 2016 Google Play paid to app developers $3.3 billion – 82% more than last year. About it reported in the report Sensor Tower.
Crawling is the entry point for sites into Google's search results. Efficient crawling of a website helps with its indexing in Google Search.
Google tries again to challenge the legality of the penalty for violation of the antitrust laws, filed an appeal with the Arbitration court of Moscow. The claim will be considered the 9th arbitration appeal court, he will appoint date of its consideration.