At the end of last year, Oracle filed a complaint against Google to the European Commission. About u reports The Wall Street Journal. It argues that the company's approach to data collection for targeting leads to infringement of competition on the advertising market.
In June 2016, Google made changes to privacy policy. This allowed the company to combine data from different services. As a result Google had the opportunity to create more detailed profiles of users. This in turn has led to increased precision of targeting advertising.
According to Oracle, this approach to the processing of data leads to the infringement of competition because other companies can't offer their customers the same targeting capabilities.
In addition, the Commission received complaints against Google from human rights organizations who are also concerned about the changes in the handling of user data.
Previously, Google announced that YouTube advertisers can use Google accounts for target.
