Google expanded the capabilities of ad targeting on YouTube

YouTube has announced that advertisers will now be able to use these Google accounts for target. Representatives of the service also reported that more than 50% of video views takes place on mobile devices.

Google added a TrueView video campaign in the main AdWords interface in September 2015. YouTube advertisers now had the opportunity to use for targeting demographic data and data about search behavior by authorized users.

The company also announced the expansion of ways to use the Customer Match on YouTube. For example, advertisers can target ads for those users who have subscribed to a newsletter about promotions and discounts in their stores. More information about this development, Google has promised to provide later.

Now if a user disables ads from a specific advertiser in the Google search, he also won't see it on YouTube. The change will take effect in the coming weeks.

Google also announced that this year the use of cookies and tracking pixels on YouTube will be limited. Instead, the system analysts will rely more on the ID of the authorized user and mobile IDs.

In addition, during 2017 Google is develop a new cloud-based solution for measuring the effectiveness of advertising on YouTube. Among the partners include DoubleVerify, IAS, MOAT and Nielsen.

"Using the new solution, advertisers will have access to more detailed statistics on YouTube campaigns across all devices. As a result, they will be able to better see the impact of advertising on the most valuable customers. For example, the automaker will be able to understand how advertising on YouTube, display on various devices affect a specific audience," stated in Google.