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Google testing the card user interface again

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English-speaking users have noticed that Google is once again testing the card interface on desktop SERP. At this time the background of a search results page is white. In the previous test it was gray.

The scale of the current test is extended. According to Search Engine Roundtable, it sees a large number of users.

SEO specialist from Canada Sergei Alikov shared a screenshot of the test in Twitter:

google box card design 1485176431

Recall, Google began to test search engine results page in the form of cards on desktops in may 2016. The search engine has already launched a similar interface to desktop issue in 2013, but soon abandoned it.

In the opinion of a leading Analytics Moz Peter Meyers, transfer Google SERP to card interface will marks a significant shift in the work of search engine and search engine optimization.

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There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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