Google testing the card user interface again
English-speaking users have noticed that Google is once again testing the card interface on desktop SERP. At this time the background of a search results page is white. In the previous test it was gray.
The scale of the current test is extended. According to Search Engine Roundtable, it sees a large number of users.
Recall, Google began to test search engine results page in the form of cards on desktops in may 2016. The search engine has already launched a similar interface to desktop issue in 2013, but soon abandoned it.
In the opinion of a leading Analytics Moz Peter Meyers, transfer Google SERP to card interface will marks a significant shift in the work of search engine and search engine optimization.