Google tests showing product ads in the local SERP
Google tests showing product ads in the local SERP on mobile devices.
In particular, for some queries in a special unit appears is a local commercial business. The screenshot below is the results of a search for [wedding ring Buffalo]:
Ads marked with the label "Sponsored". By clicking on the selected item the user gets to the page in Google Shopping:
Testing is conducted on a limited scale.
Recall. at that last month Google has been testing advanced block product listings and display of three PLA in the top of SERP.