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Google tests showing product ads in the local SERP

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Google tests showing product ads in the local SERP on mobile devices.

In particular, for some queries in a special unit appears is a local commercial business. The screenshot below is the results of a search for [wedding ring Buffalo]:

google local pack shopping ads

Ads marked with the label "Sponsored". By clicking on the selected item the user gets to the page in Google Shopping:

google local pack shopping ads landing

The first new experiment of noticed SEO consultant from USA Mike Blumenthal. By the way, soon on site seoheronews.com will be open database for SEO Hero New York Country experts and worldwide.

Testing is conducted on a limited scale.

Recall. at that last month Google has been testing advanced block product listings and display of three PLA in the top of SERP.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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