Google Weekly News and Trends
Google — Week 6, 2017
Google introduced a new service Cloud Search, which allows you to quickly find the desired information in the G Suite corporate domain. It can be used to perform a search on Drive, Gmail, Docs, Sheets, Presentations, Calendar and other services.
Google changed the design of the AMP pages in search engine results page. Now users will be able to see direct links to the publishers sites and share them.
American court ordered Google to provide the US authorities emails of clients stored on foreign servers. As reports Reuters, the decision was taken to ensure that the FBI agents could conduct within the United States, investigations related to fraud.
Google announced about the integration of data visualization tools and Data Studio with Search Console.
Recently English-speaking users have noticed that Google started showing the desktop URL in mobile search results.
Google scans the content of a page when it sees that the server returns a 404 error. This was stated by the representative of the search John Mueller during the last hangout for webmasters. So to fill these pages with content from the point of view of search engine optimization does not make much sense.
Google reported that the Converted Clicks rate is will be completely removed from AdWords in March 2017. The exact date the representatives are not stated.
Google announced ending support for Chrome version 53 and below in e-mail service Gmail. The change will affect users of Windows XP and Vist, as the latest version of the browser with support for these operating systems became the 49th.
Google is testing a new format for local SERP. In the experiment, Google includes one ad and two organic result instead of three as previously.
English-speaking users have noticed that Google AdWords is testing a new format of the ratings in the ads. In particular, they become larger and more noticeable in comparison with the current version of the design.
At the end of last week, Google may have updated its algorithms against link spam. About it writes Search Engine Land, citing the reports of the foreign webmasters.
Google Search Console began to send out alerts about the necessary to update of the CMS. Yesterday, such a message has got webmasters using older versions of WordPress and Joomla.
Ahead of presidential elections in France, Google and Facebook have come together against fake news, reported by Reuters.
Google AdSense announced that block ads of certain categories and subcategories became available to all publishers. Now they can better control which ads appear on their sites.
Major corporations in the USA sued the legal justification of its position against the decree of the President of Donald Trump to limit migration. As reports Reuters, the justification states that the decree limiting the entry of workers from abroad to the detriment of American businesses:
Google announced update of the interface Maps App for Android. In the lower part of the main screen there is a new panel which opens when you swipe up. With its, users are able in real time to receive information about traffic jams, places nearby and public transport.
Facebook expanded the possibilities of visual search in social networks using their platform of computer vision Lumos. Now users can search for photos using key words describing their content.