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2017-04-20
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Google can reduce the number of organic results in the local SERP

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Google is testing a new format for local SERP. In the experiment, Google includes one ad and two organic result instead of three as previously.

It looks like this:

google local 3 pack with promo

It is noteworthy that in this case we are not talking about the absence of other organic results. You can view them by clicking on "More places" ("Other places") in the block.

In January, Google start showing the unit to a local issue, which included four results: the ad and three organic links. In the summer of 2016, when the company announced the addition of advertising in this unit, also talked about three results in addition to advertising. Judging by the current test, their number may be reduced to two.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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