Google announced that the tool for A/B testing and personalization web sites called Optimize came out of beta. At the moment it is available in 180 countries around the world.
Google updated the tool called Safe browsing: website status. He's got a cleaner interface, more friendly text and more accurate results. About it reported in the Google Security blog.
Google tracked more than 4 billion of actual visits to shops that took place after viewing the AdWords advertisement. In may 2016 this figure amounted to 1 billion
Google launched Rich Cards worldwide. About it reports Search Engine Roundtable.
On the Google Developers site appeared markup for podcasts. With its help it is possible to obtain the Rich Snippet for podcast in the search results. It will include descriptions of the individual episodes and the built-in player.
Google AdWords announced about the launch of two new options for dynamic search ads: page feeds and support of expanded text ads.
YouTube improved the function of automatic creation of subtitles. Now it will recognize ambient sounds in the video. While it is only about three sound effects include laughter, applause and music. New option is aimed for people with hearing impairments.