Google has disabled 1.7 billion ads in 2016
In 2016, Google has disabled 1.7 billion ads for the violation of the rules of advertising. This was reported in the annual report on Better Ads.
Search Marketing
Articles tagged Search Marketing
Google tests black labels for advertising
Google is testing a new color labels for AdWords ads. This time they were black. About change notice English-speaking users.
The market for search advertising in the U.S. increased by 14% in the fourth quarter of 2016
The market for search advertising in the U.S. continues to increase. In the fourth quarter of 2016 it increased by 14% in annual comparison. About it reported in the report of the company Merkle.
Yandex.Direct introduce a new status for the ad groups — Little impressions
Yandex.Direct team announced that next week the ad groups with very low traffic automatically switches to a new status of "Little impressions." Groups with this status are suspended and not participate in the auction on the search networks.
The President of Baidu became a former top Manager of Microsoft
Former Vice-President of Microsoft Qi Lu was appointed President and COO of the group of companies Baidu. He will be responsible for products, technology, sales and marketing.
The EU wants to restrict access to instant messengers user data
The EU intends to restrict access to instant messengers user data. This item is contained in the draft of the new rules for companies working in the field of electronic communications, according to Bloomberg.
MailChimp has introduced a new mobile interface
Service mailings MailChimp unveiled a completely redesigned mobile interface. The changes were intended to harmonize the design of the desktop version of the service and applications for iOS and Android, as well as facilitate the management of campaigns on the fly.
Yahoo will change brane name after the deal with Verizon
After the deal with Verizon company Yahoo will change its name to Altaba. About it reports The Verge with reference to the report of the Commission on securities and stock exchanges of the USA.
AdWords has published a guide about remarketing in search network
Google AdWords have published official guidance about remarketing on the Google search network. It describes how to work with an informed audience who have already shown an interest in the goods and services. According to Google 96% of the users makes a purchase during the first visit e-commerce website.
Spending on Internet advertising in the U.S. grew by 20% in the third quarter
In the third quarter of 2016, spending on Internet advertising in the US totaled $17.6 billion, showing a growth of 20% in the annual comparison. It is stated in the report by the interactive advertising Bureau (IAB).
Crib from Yandex for the terms Yandex.Direct
On the Internet a lot of debate about what affects the price of a click in Yandex.Direct and what is not. And how these indicators are linked. Focusing on the issues of advertisers and some popular myths, Yandex.Direct re-described the key terms of the rules of displaying and interface on two сribs.
AdWords has published guidance on draft campaigns and experiments
Google AdWords have published official guidance for projects, campaigns and experiments.
AdSense: what to do if your code is used on other sites
Google AdSense told what to do in that case, if your ad code is used on other sites. In particular, if you see in the reports or in the list of sites with resources that don't belong.
All you need to know about the latest innovations Google Display Network
Marketing Director of advertising products Google , Matt Lawson have prepared answers to common questions about the most recent innovations in display network (display network). We are talking about the launch of native ads, cross-device remarketing, extensions', and increased "Traffic store".
In Google released product listing ads to Amazon
Experts Merkle noticedthat Amazon is testing accommodation product listing ads in Google AdWords for the first time since the launch of the PLA.
In Google docs you can automatically place quotes
In Google docs it is now possible without much difficulty to create correct links to the sources.
In Yandex.Direct there is a new target category mobile applications
Team Yandex.Direct announced about the launch of a new targeting – interest in mobile applications. Now publishers can show ads only to users who prefer mobile apps from certain categories.
AdWords is testing the display of three PLA in the top of issue
English-speaking users have noticed that Google is testing the display of three product ads in the top search results. Usually this section displays 4-6 PLA. Moreover, they often presented in the form of a carousel.
Google AdWords tests underline a URL in the ad
English-speaking users have noticed that Google AdWords is testing a underline display URL in ads.
Increased the number of characters in the Yandex Direct ads
Team Yandex.Direct announced about increasing the number of special characters that you can use in your ads.