Google AdWords announced about upcoming changes in display and video advertising. Starting in January 2017, the ad group level which do not have settings, will by default appear in the CCM.
Google announced that AdWords scripts now support the campaigns.
English-speaking users have noticed that Google is testing advanced block product listing ads (PLA) on the right panel.
Google AdWords announced that advertisers will now be able to add a remarketing audience to the campaign level. Innovation is running in all accounts.
Google AdWords has announced that the call reports became available in Russia. These reports contain detailed performance statistics and allow you to see what calls lead to valuable conversions.
Google has released AdWords Editor 11.7. In this version several new features. Among them:
The member agencies of contextual advertising Brainlabs Daniel Gilbert shared a script that is designed to fill the empty ad groups in AdWords.
The cost of the call with contextual advertising in real estate grew by 20% in six months. To such conclusion experts of the analytical service Calltouch, conducted a study of advertising campaigns developers in the Central region of Russia. So, in the first quarter of the cost of customer acquisition (lead) with contextual advertising was 4-4,5 thousand rubles, and in the third quarter it amounted to 5-6 thousand rubles.
In the direct interface added the ability to copy and edit ad groups, and create new campaigns based on current.
Users have noticed that Google AdWords is experimenting with a new format of fast mobile ads.
Google AdWords announced about adding data about visits to the shops, perfect after viewing the advertisement, the reports about the distance and location of users.
The Moz experts have noticed that Google AdWords is testing a new extension for text ads. With its help company will be able to tell us about their discounts and promotions.
Users have noticed that Google AdWords is testing the display of extensions of the prices in the ads on desktops. About it reported the edition of Search Engine Land.
Google AdSense announced that in the coming days, users of the service will be automatically transferred to the new interface. Go back to the old version of the UI in the settings. However, in early 2017, it will be disabled.
Google AdWords has launched several updates for extension prices. Among them are the following: