Google has disabled 1.7 billion ads in 2016
In 2016, Google has disabled 1.7 billion ads for the violation of the rules of advertising. This was reported in the annual report on Better Ads.
In 2015 the company blocked 780 million low-quality ads, in 2014 524 million, in 2013 350 million.
Increase in the number of disabled ads contributed to several innovations. Among them:
- The ban on advertising short-term micro-credits in Google AdWords. This change came into effect in July 2016. Since that time Google has blocked more than 5 million ads for violating the new rules;
- The updates of the algorithms of the advertising system. In particular, Google are now more likely to detect low-quality ads. Among them, the so called trick to click ads that are disguised as system notifications and fraudulently force users to download malware. In 2016, Google identified and removed 112 million such ads - six times more than in 2015.
Google also may more efficiently identify ads that look like news, but actually lure users to sites selling illicit goods. In 2016, was disconnected more than 1,300 accounts that placed this type of advertising and 80 million of these ads.
In November, Google had reviewed the advertising policy AdSense sites for fake news. By the end of the year, the company checked the 550 sites suspected of publishing misleading content. Against 340 of them were taken measures for violations of the rules. Accounts of 200 publishers were blocked.
For advertising unauthorized medicines was disabled 68 million ads.
In addition to ads and accounts also Google blocking websites in search results that users that users enter through sponsored links. In 2016, the company blocked more than 15 thousand sites with malware and about 6 thousand sites created to promote fake goods. Google took action against 47 thousand sites.