Yandex has added Emoji to ad
Yandex.Direct Team announced about the start of the experiment on the use of additional special characters in ads.
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Articles tagged Yandex
Yandex has released an update for mobile app for iOS and Android
Yandex updated app for iOS and Android. As reported in a blog of Yandex, the app for iOS is able to search without Internet. The application saves the answers to popular search queries and shows them even when no Internet or it runs very slow. This is useful when you need to quickly obtain a short help message: for example, to find the phone organization.
Cartographers mapped the Yandex 18 thousand kilometers of fences
Yandex estimate the total length of fences that created by users map, this is map which can be edited by any peoples.
Yandex.Direct introduce a new status for the ad groups — Little impressions
Yandex.Direct team announced that next week the ad groups with very low traffic automatically switches to a new status of "Little impressions." Groups with this status are suspended and not participate in the auction on the search networks.
Crib from Yandex for the terms Yandex.Direct
On the Internet a lot of debate about what affects the price of a click in Yandex.Direct and what is not. And how these indicators are linked. Focusing on the issues of advertisers and some popular myths, Yandex.Direct re-described the key terms of the rules of displaying and interface on two сribs.
Released a new Yandex.Maps for Windows 10
Today Yandex has introduced a new Yandex.Maps for Windows 10. This is a universal app: it works on all Android devices — smartphones, tablets and computers.
In Yandex.Direct there is a new target category mobile applications
Team Yandex.Direct announced about the launch of a new targeting – interest in mobile applications. Now publishers can show ads only to users who prefer mobile apps from certain categories.
Increased the number of characters in the Yandex Direct ads
Team Yandex.Direct announced about increasing the number of special characters that you can use in your ads.
In Yandex AppMetrica new settings tracker
Team AppMetrica reported on the extension of the tracker settings associated with the policy of attribution. Now the attribution window in AppMetrica is configured separately for each method matching:
Copy campaigns and ad groups in the Yandex.Direct interface
In the direct interface added the ability to copy and edit ad groups, and create new campaigns based on current.