The boycott announced by dozens of major global companies, refusing to place their ads on the Google sites, will cost more than $750 million a year. As reported Business Insider, citing a statement by the analyst of investment bank Nomura, to the above the amount of the loss will be added and costs in the amount of $50 million for the hiring of hundreds additional employees who will need to view and control nationalist and extremist content.
The Bank's analysts also predict that this year Google will be able to compensate for the losses during the season of Christmas sales, but in 2018 the negative effects of this boycott will be very tangible for the company.
As already reported earlier, the Marks & Spencer brand, a fast food restaurants called McDonald's, a financial holding company HSBC, the UK's largest retail bank Lloyds, the Guardian newspaper, media company AT&T, telecommunications provider Verizon Communications and several other major advertisers have ceased to place promotional videos on YouTube because of the appearance of their content next to a video of an extremist nature.
In response, Google brought an official apology and promised to make changes in their advertising policy, giving advertisers more control over where their ads are placed.
According to experts, TV companies are already trying to lure YouTube advertisers: they promise potential clients that advertising on TV guarantees safety for the brand to a large audience.
