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2019-05-07
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Google: disable Back button in browser will not help to improve the position

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Google spokesperson John Mueller states — manipulation of the back button in the browser do not affect the ranking of a website. Penalties for it are not provided.

Some SEOs believe that disabling the button allows to reduce the bounce rate and increase page position in the results. As it turned out, it is not.

According to Mueller, the inability to return to the previous page in the usual way degrades the UX, and can annoy users. Therefore it is better to refuse such admission. Thus on the position of the site in Google its use is not affected.

Listen to Muller's response, starting at 11:55 of the video below:

Previously, Google representatives have repeated that the bounce rate does not affect the position of sites in search engine results page of search engine Google or Bing.

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Sergey Ludkiewicz
Sergey Ludkiewicz
URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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