Google tests showing product ads in the local SERP on mobile devices.
In particular, for some queries in a special unit appears is a local commercial business. The screenshot below is the results of a search for [wedding ring Buffalo]:
Ads marked with the label "Sponsored". By clicking on the selected item the user gets to the page in Google Shopping:
The first new experiment of noticed SEO consultant from USA Mike Blumenthal. By the way, soon on site seoheronews.com will be open database for SEO Hero New York Country experts and worldwide.
Testing is conducted on a limited scale.
Recall. at that last month Google has been testing advanced block product listings and display of three PLA in the top of SERP.
