Google Weekly News and Trends
Google — Week 50, 2016
Google AdWords began to show search ads with the new extension "Rates" on tablets. It was noticed by the specialists of the Agency winnick marketing, and announced on his page in VK.
In the discussion on the forum Google Webmaster Help, the representative of search John Mueller drew the attention of the webmasters that use of third party tools for checking website for manual penalties does not make sense. This information is available only to the owner of the resource in the Search Console.
Google has refused to develop its own unmanned vehicle. Instead, the company will focus on partnerships with car manufacturers to jointly launch a service intended for the carriage of passengers on robomobile. About it reports The Information, citing its sources.
Google agreed to make changes to the system scan emails in Gmail to avoid the trial of the case on violation of confidentiality.
Google co-founder and CEO of the Alphabet Larry Page have topped the ranking of the most influential executives in the world according to Forbes.
Google launched a new service "Reserve with Google" through which users will be able to enroll in fitness classes, yoga or gym.
Foreign experts believe that the recent changes in Google's algorithms has led to the promotion of fake news in the search results. This is evidenced by the results of a survey of Business Insider.
Google announced that My business became available statistics on the photos. Now users will be able to know how often people are viewing pictures of the company compared to photos of similar firms.
The company SearchMetrics presented the results of research of influence of various factors on the ranking of websites in Google for the year 2016. The main conclusion of the report is that the importance of links is reduced, and the content is growing.
Google announced that it started to use HTML5 by default instead of Flash in Chrome.
15 Dec foreign webmasters noticed signs of a possible update of the search algorithm of Google. About this is evidenced by their posts on WebmasterWorld forum.
English-speaking users have noticed that the AMP-page appeared in Google search results based on pictures.
Google added support for markup to product pages on the mobile version of the search at the pictures.
At a press conference in San Francisco Google announced on the allocation of a project to develop unmanned vehicles into a separate company.
Google summed up the year and find out what events and topics attracted most interest from the users of search in Russia and other countries of the world.
In may this year, Google released the Gboard – a virtual keyboard for iOS with built-in search. Now it is available for devices running Android, reports The Verge.
Google announced that the Search Console there are more reports for sets of resources. These include reports on AMP, advanced cards, the convenience of mobile browsing and others.