Google AdWords have published official guidance about remarketing on the Google search network. It describes how to work with an informed audience who have already shown an interest in the goods and services. According to Google 96% of the users makes a purchase during the first visit e-commerce website.
Google AdWords launched a new feature for Manager accounts. Now in the general library account you can create, edit and delete lists of negative keywords for managed accounts.
6 February Google AdWords will start automatically create call extensions for individual mobile ads. In their phone numbers will be used phone from the landing page.
Google AdWords have published official guidance for projects, campaigns and experiments.
Google AdWords has published an official guide on ads by sending a message with a click. It tells how to attract the attention of those users who prefer to communicate via SMS. According to the company, nearly two-thirds of smartphone owners send a mobile message more than five times a day.
English-speaking users have noticed that Google is testing the display of three product ads in the top search results. Usually this section displays 4-6 PLA. Moreover, they often presented in the form of a carousel.
English-speaking users have noticed that Google AdWords is testing a underline display URL in ads.
Google AdWords announced about upcoming changes in display and video advertising. Starting in January 2017, the ad group level which do not have settings, will by default appear in the CCM.
Google announced that AdWords scripts now support the campaigns.
Google AdWords began to show search ads with the new extension "Rates" on tablets. It was noticed by the specialists of the Agency winnick marketing, and announced on his page in VK.
English-speaking users have noticed that Google is testing advanced block product listing ads (PLA) on the right panel.
Google AdWords announced that advertisers will now be able to add a remarketing audience to the campaign level. Innovation is running in all accounts.
Google has released AdWords Editor 11.7. In this version several new features. Among them:
Users have noticed that Google AdWords is working to empower native ads. So, for some accounts, you now want to add the image in two formats – portrait (of 1.91:1) and square (1:1).
Google AdWords made it easier to control Customer Match. Now advertisers will be able to add and remove email addresses from existing lists by downloading data file. Also it will be possible to completely replace the current list in the file without creating a new list.
The member agencies of contextual advertising Brainlabs Daniel Gilbert shared a script that is designed to fill the empty ad groups in AdWords.
Users have noticed that Google AdWords is experimenting with a new format of fast mobile ads.
Google AdWords announced about adding data about visits to the shops, perfect after viewing the advertisement, the reports about the distance and location of users.
The Moz experts have noticed that Google AdWords is testing a new extension for text ads. With its help company will be able to tell us about their discounts and promotions.
Users have noticed that Google AdWords is testing the display of extensions of the prices in the ads on desktops. About it reported the edition of Search Engine Land.