Trending topics and person in VK
Team VK.com thought, what people, events, and phenomena often discussed in the public records and reviews users VK.com in 2016. Person of the year:
Social
Articles tagged Social
OK.ru launched a virtual mask at OK Live for Android
OK the app is Live for Android users became available to the virtual mask in which you can appear live. Such an opportunity was not previously available for streaming in any social network on the Android platform.
Twitter has introduced broadcasts in format 360°
Twitter announced the launch of a support live broadcasts in the format of 360 degree Periscope.
OK.ru appeared look-alike targeting
Team social network Odnoklassniki announced about the possibility of targeting campaigns to users with similar behavioral characteristics with the target audience. New functionality is implemented through the platform myTarget.
VK appeared deletes itself Stories
Team VK announced about the launch of Stories, a new service that helps you share photos and short videos, not posting them on the page. The user can take photos and video up to 12 seconds during the day — they will be visible to friends and subscribers in the new block over the news 24 hours after publication.
VK has published a list of prohibited types of advertising
Social network VK published a list of prohibited types of advertising, for which there are penalties. The move is designed to rid the community from low-grade ads.
Russian Ded Moroz frost for a week received more than 3 thousand messages VK
Users of social network VK has sent more than 3 thousand Russian Santa Claus in a week. As the press service of the social network, winter wizard before the new year decided to open the first session to give the opportunity to contact him directly.
VK updated statistics promotion records
Team VK announced that advertising campaigns promoting records became available summary statistics for all ads.
OK.ru test paid service GIF-pictures in messages
Social network OK.ru is testing paid send GIF images in private messages. OK.ru launching a new service "GIF-pictures in messages", which costs 30 units of domestic currency for one day use.
Consumers are 7 times more inclined to trust a photo in social networks than advertising
Olapic, the company shared the results of a global study, during which studied the impact of user-generated photos on the involvement and confidence of consumers to the brand.
The head of the European Commission called on Google and Facebook to combat fakes
European Commission President Jean-Claude Juncker believes that the major social networks and IT companies such as Google and Facebook should actively combat misinformation on the Internet. About it reports Deutsche Welle with reference to the interview of an official of the media group Funke.
VK launches location-based advertising
VK has the opportunity to place ads in specific locations — retail or office centers, metro stations or railway stations. As reported by director of development of the social network Alexander Kruglov, the advertisement subject to location-based targeting from today will be displayed in full and mobile versions of the website, as well as in mobile applications VK. Configuring location-based advertising is also available via the API.
Director of product ivi.ru will be in the OK.ru
Product Director online cinema ivi.ru Egor Danilov will leave the company for the transition to the OK.ru, reports VC.
VK is preparing to launch self-destructing messages
Social network VK to the end of 2016, will launch the ability to publish self-destructing messages, by analogy with the "Histories" (Stories) to Instagram. About it reports the vc.ru with reference to words iOS developer Leontius Ishimova.
Facebook updated the feature "nearby Friends"
Facebook has updated the feature "nearby Friends", removing the ability to share exact location. Now it shows only the approximate distance from the user to friends who have activated this feature.
A bug in Twitter has led to inflated impressions video
Twitter has revealed a bug in the Android app, which led to overreporting of impressions of advertisements among users of this platform.
The US has created a search engine to track the fake news
Scientists from Indiana University have created a search engine with which you can track the spread of fake news on the Internet.
Roskomnadzor and Mail.ru Group will develop an efficient method of searching materials about suicide
Roskomnadzor together with Mail.ru Group and relevant agencies will develop a scientific methodology for operational monitoring and identification of materials and communities focused on suicide. About it reports RNS, citing the results of the meeting of sectoral working group, chaired by the head of Department Alexander Zharov.
The audience of Viber in Russia increased by 43%
In 2016, the number of registered users of Viber in Russia increased by 43%. About it reports RBC with reference to the statement of the representative of the service. Today the audience of the messenger is 76 million people, to the end of the year this figure may increase to 78 million
Facebook allows celebrities to edit the saved broadcast
Facebook has announced that users of the app for celebrities, Mentions, will be able to edit the saved video. In particular, trim the beginning and end of the video after the broadcast.