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Google Weekly News and Trends

Google — Week 3, 2017

google crawl budget
Analyst, Department of quality search Google Gary Illyes published a detailed post dedicated to crawl budget. In it he explained what is term meant, what factors affect to crawling budget, what is the scan speed and crawling demand.
google info
Google buys millions of ads in AdWords and shows their products in the top SERP for 91% of relevant keywords in the United States. About this is according to the research conducted by The Wall Street Journal.
fine google
Google tries again to challenge the legality of the penalty for violation of the antitrust laws, filed an appeal with the Arbitration court of Moscow. The claim will be considered the 9th arbitration appeal court, he will appoint date of its consideration.
google assist pay
Google is working on adding support for online payments to Assistant service, reports The Next Web.
google crawl faq
Crawling is the entry point for sites into Google's search results. Efficient crawling of a website helps with its indexing in Google Search.
adwords location
Google tests showing product ads in the local SERP on mobile devices.
search console google
Google warns sites about the problems that can appear after they launch a mobile-first index. Alerts will be sent out by Search Console. About it told the representative of the Google John Mueller during the last hangout for webmasters.
google matt cutts
Developer and former head of the team for anti-spam Google's Matt Cutts announced on his retirement from the company. According to the documents, his last working day was 31 December 2016.
adwords ads
Google AdWords recalled that the transition to expanded text ads will be on 31 Jan 2017.
adsense ad code
Google AdSense announced about the launch of the new feature — the percentage of executed queries ad. It can help to reduce the number of displayed ads, eliminating less profitable and learn how it will affect revenues.
image search users
English-speaking users have noticed that Google is testing displaying YouTube videos in search results for images tab on mobile devices. They appear for keywords related to products:
facebook disputed
Google has removed the term fake news from the rules of AdSense content policies, writes Mashable.
google play revenues
In the IV quarter of 2016 Google Play paid to app developers $3.3 billion – 82% more than last year. About it reported in the report Sensor Tower.
google mobile change
Google has updated its app for Android. Now it saves the queries entered in offline. As soon as you establish a stable connection Google will be search. The user will receive a notification.