Social Weekly News and Trends
Social — Week 6, 2017
Social network OK testing a new mobile interactive ad format Canvas.
The daily audience of OK social network in Ukraine is 5.4 million people, monthly — 9.5 million. Such statistics shared by the representatives of the social network during the practical conference Digital Brand Coupage, which took place in Kiev.
Twitter introduces three new updates to enhance the fight against trolling. Among them are the following:
Today the representatives of the large communities in VK will receive invitations to test new ad tool – personalized ads, which will begin in March 2017.
Ahead of presidential elections in France, Google and Facebook have come together against fake news, reported by Reuters.
VK launches the direction of Charity, the main tasks of which is to unite representatives of non-profit sector at the site, provide tools for the effective work of funds and promote the charity among users of the social network. Officially registered socially-oriented NGOs c verified VK will be able to apply for grants for free promotion in social networks.
A group of Facebook shareholders urged the Board members to exclude the head of the company Mark Zuckerberg of the Board of Directors.
Twitter announced financial results for the fourth quarter of 2016 and the year as a whole.
Pinterest introduced three innovations associated with visual search technology:
Facebook expanded the possibilities of visual search in social networks using their platform of computer vision Lumos. Now users can search for photos using key words describing their content.
Social network OK announced about the appearance of the official representative of the social network in Ukraine. They became Konstantin Kosonotskiy, who earlier headed the Department of targeted advertising of social media sales house in the Ukrainian house sales T-Sell.