In videos Instagram Stories show ads

Instagram is testing video advertising format mid-roll in the Stories section. This reports the AdAge citing anonymous sources from Instagram.

According to the news site, the new feature is tested with the participation of a limited number of content creators and advertisers.

The press service of Instagram declined to comment.

Earlier it was reported that video ad format mid-roll will appear in videos on Facebook.

Recall that Instagram introduced a new section of Stories with the functionality likened to messenger Snapchat in August of 2016 year. Now users can place in the many photos and videos without fear that they will pollute subscribers feed.

In September Instagram has allowed to keep content in Stories section and in October added Stories the tab Search and interesting.